Also, they are not really suitable for long brand names. It may become really catchy and popular.Ĭons : If your company is new and unknown, wordmark logos may appear to be quite ineffective. Pros : Potential customers will have no problem remembering the name of your company. However, it is slightly different from the. A wordmark logo looks exactly like a lettermark. Since other graphic elements are absent, logo styles, colors, and shapes should clearly reflect the brand image. As the name suggests, these are the logos that consist of the brand’s name. So, what are the different types of logos Well, there are generally 6 types, but depending on how specific you get, there may be from 5 to 8. These mascots usually live beyond just their logos and are used for other promotional purposes as well.
Mascots are effective in giving brands a personality and an appeal to younger demographics. Let’s start with the visuals and go with the abstract mark. Mascot Mascot logos are logos that use illustrated or animated characters. Different types of logos can be divided into categories based on the dominance of imagery and typography, so there are image-based, name-based and combined logo designs (pictorial mark, combination mark, lettermark logo, abstract logo, mascot logo, wordmark logos, emblem logos). To make such a logotype really outstanding, designers need to create unique fonts. Here are 20 interesting brand logo designs with hidden meanings. Usually, such logos spell out the name of a company or brand to stress it from the first moment. WordmarkĪs you may have already guessed, wordmark logo design is based on words.
That is the primary reason we have decided to prepare an overview of the 5 logotypes and explain how to use them. Moreover, they convey a message through different means. Different types of logos are suitable for different business purposes. But this distinction actually says very little about the personality of a given font.
This is a great way to create a strong connection between your company and its target audience.ĭespite the obvious effectiveness of logotypes, you may face problems choosing the right one. Typefaces are usually divided into one of two category: serif, and sans-serif. Adding the full name can solidify your brand even further, with the option to leave it off later on. A logotype helps them build a brand and become more recognizable amongst other market players. Best used if your company has a memorable name, the wordmark is perfect for emphasizing your brand and increasing brand name recognition.Nowadays almost all companies that want to achieve success and win their customers have a logo.
These logos can use pre-existing fonts, custom typefaces or hand-lettering to create a strong, unique mark that represents the business. But what’s the difference between them all, and how do you know which to choose? The Seven Different Types of Logo WORDMARK/LOGOTYPEĪ wordmark or logotype is a logo that contains only the business’ name and focuses on typography.
There are seven different types of logos, each containing typography, imagery or a combination of both, and all providing a different feel and meaning to your brand. All example logos have been created by Black & White Studios, or are from my clients! What is a logo?Ī logo is defined as ‘ a symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc.’ It’s a mark that can represent your company, what you do, who you are, your product or service, your customers and your values, and works as a recognisable brand element for your audience. The 5 Different Types of Logos: Wordmark Word mark (or logo type) is a freestanding acronym, company name, or product name that has been designed to convey a brand attribute or positioning.
As Saul Bass explains, ‘ logos are a graphic extension of the internal realities of a company,’ and maybe you already have one, but do you know what type of logo it is or the other options out there? Let’s explore the 7 types of logos and help you choose the right one for you and your business. Its a font-based logo which focuses only on the business name.